Food Industry
Basic food processing and flavoring applications.
LOW Margin
01
Documentation Setup
Start your export business by completing just a few essential registrations.
1. IEC Code
Get Import Export Code from DGFT portal.
2. RCMC Registration
Register with relevant council after IEC approval.
3. AD Code
Obtain AD Code letter from your current account bank.
4. Port Registration
Complete AD mapping and register your export port.
02
HS Code Identification
Accurately classify your products using Harmonized System codes to ensure proper customs documentation and compliance.
HS Code Selection Reality
- Finding is Easy: Search sources are available everywhere.
- Selecting is Difficult: Correct final code needs proper matching.
- One Product, Multiple Codes: Different categories can apply.
- Variation Changes Code: Size, material, and use-case affect HS code.
Indian Trade
Portal
Official source to verify HS code and trade guidance
03
Product Selection
Identify and finalize your core product offerings based on market demand, profitability potential, and your competitive advantages in the global marketplace.
Why Product Selection is Important
Product selection is the foundation of export business. Your success depends on choosing the right product.
Right Product: High Profit + Easy Sales
Wrong Product: Loss + No Buyers
Ministry of Commerce
India export data & trends
Trade Map
Global export data & competition
Indian Trade Portal
Government rules & benefits
Niryat Portal
Export trends & market demand
04
Industry Selection
Multiple Industries: One product can be used in various sectors.
Different Price Points: Each industry values the product differently.
Variable Profit Margins: Same product = Different margin potential.
Example: Banana Powder
Same product, different industries, different margins
Cosmetic Industry
Skin care and beauty product formulations.
HIGH Margin
Pharmaceutical
Medical supplements and health products.
HIGH Margin
05
Market Selection
Same Product, Different Countries
Different demand, different price, different profit
Product Focus Only
Ignoring market selection leads to lower margins
The Truth
Market selection is as important as product selection.
Ministry of Commerce
India trade policies, reports, and market updates
Indian Trade Portal
Country-wise rules, duties, and market entry guidance
Trade Map
Global demand, price trends, and competitor insights
06
Supplier Finding
Finding Suppliers is Very Easy
Today, thousands of suppliers are available at your fingertips through various platforms.
Google Search
Quick supplier discovery using product + exporter/manufacturer keywords
IndiaMART
Large Indian B2B supplier directory with product-wise listings
TradeIndia
Manufacturer and trader database for category-based supplier sourcing
Availability != Suitability
07
Buyer Finding
Buyer Finding Method
1. Google Search
Direct search & websites
2. B2B Platforms
Dragon World Trade Directory
3. International Trade Data
Use trade intelligence for buyer discovery
4. Social Media
Facebook, Instagram, and LinkedIn networking.
5. RCMC / Councils
Export promotion bodies and council databases
6. Trade Map
Country-wise trade flow and buyer trend analysis
7. 10times
Exhibition, fair ane trade event details with direct buyer pre-connect flow
08
Daily Outreach
This daily outreach work must be done consistently every day.
Sending Emails
Communicating with buyers daily.
Social Media
Posting products in groups.
Follow Ups
Chasing interested buyers.
Repetition
Same cycle repeated every day.
09
Social Media Handling
EXPORT BUSINESS IMAGE TYPES (Must Use)
1. Product-Focused Image
Use a clean white or simple background so product clarity is high. No model and no lifestyle drama.
2. Bulk / Stock Image
Show large quantity with cartons, bundles, and warehouse stock so buyers understand big-order capacity.
3. Factory / Production
Image
Show machines, workers, stitching, and packing to build trust that you are a real manufacturer/exporter.
4. Packaging Image
Display proper export packing, boxes, and labeling to present an international shipping-ready image.
5. Quality Close-up Image
Capture detail shots for fabric, stitching, and finishing to increase buyer confidence.
6. Certification / Document
Image
Show IEC, GST, and export document glimpses for serious buyers and stronger trust level.
10
Buyer Communication
BUYER COMMUNICATION RULES
1. Time Zone-based Message
Contact buyer in office time. Right time = high reply chance.
2. Fast Reply (Within 10-15 min)
Late reply drops buyer interest. Quick reply creates professional impression.
3. Clear and Short Message
Avoid long paragraphs. Keep it simple, direct, and ask one clear question.
4. Follow-up with Proper Gap
Follow up after 2-3 days. Do not spam, but stay consistent.
5. Always Ask Next Step
Do not let conversation die. Example: "Please confirm quantity so I can send best price."
SIMPLE RULE: Right Time + Fast Reply + Clear Message + Follow-up + Next Step = Buyer Convert.
11
Buyer Verification
3 WAYS BUYER VERIFICATION HAPPENS
1. Online Platform Verification
Verify buyer profile, company details, and business activity through trusted online platforms.
2. Embassy Mail Verification
Use embassy or trade wing communication support to validate buyer authenticity and seriousness.
3. Past Order Record Verification
Check previous order records, import-export history, and business references before final commitment and proceed decision.
12
Incoterms Finalization
Cost
Who pays the cost?
Risk
Who takes the risk?
Delivery
Who handles delivery?
Rules
International trade standards
INCOTERMS GROUP A TO D
- Group A - Departure
EXW - Ex Works (1 Term) - Group B - Main Carriage Unpaid
FCA, FAS, FOB - Free Carrier, Free Alongside Ship, Free On Board (3 Terms) - Group C - Main Carriage Paid
CFR, CIF, CPT, CIP - Cost and Freight, Cost Insurance and Freight, Carriage Paid To, Carriage and Insurance Paid To (4 Terms) - Group D - Arrival
DAP, DPU, DDP - Delivered At Place, Delivered At Place Unloaded, Delivered Duty Paid (3 Terms)
13
Payment Terms Finalization
WHAT ARE PAYMENT TERMS?
Advance Payment
Funds received before shipment.
Letter of Credit (LC)
Bank guarantee for payment.
Docs Against Payment
D/P: Payment on document handover.
Docs Against Acceptance
D/A: Promise to pay on a future date.
Open Credit
Ship now, pay later based on trust.
14
Costing & Pricing
COSTING HIDDEN REALITY
Costing is a market decision, not only calculation.
Use a full expense structure before final quote to avoid underpricing and buyer loss.
Final Truth: Costing is not just calculation, it is MARKET MATCHING.
Right Price = Order Win
Wrong Price = Buyer Lost
Wrong Price = Buyer Lost
Costing Expense Breakdown
Open the costing popup to view all expense heads and the simple costing formula.
Open Costing Expense Popup15
ECGC Registration
ECGC REGISTRATION - DETAILS
Meaning
ECGC = Government backed insurance.
It protects exporters against export payment default risk.
ECGC Policy Types
1. Standard Policy (Shipment / Whole Turnover)
Covers all regular shipments under one policy with continuous buyer risk protection.
2. Specific Shipment Policy
Cover for one particular shipment with one-time deal protection.
3. Buyer-wise Policy
Insurance protection for a selected buyer with credit-risk coverage.
4. Consignment Export Policy
Cover when goods are sent on consignment and payment comes after sale.
5. Export Performance Guarantee (EPG)
Bank-backed guarantee support for export contract performance.
6. Specific Buyer Policy
Special protection for a high-risk or selected buyer account.
16
Export Insurance
MARINE INSURANCE - DETAILS
Meaning
Marine insurance protects export cargo against transit-related loss, damage, and delivery risks.
Marine Insurance Types
1. Specific Voyage Policy
Single transit insurance for one shipment from origin to destination.
2. Open Cover Policy
Continuous cover for multiple shipments during the policy period.
3. Open Policy
Automatic insurance for declared shipments within approved limits.
4. Annual Turnover Policy
Coverage based on yearly shipment volume and turnover declaration.
5. Inland Transit Policy
Protection for cargo movement within domestic route to port/warehouse.
17
Pre-Shipment + Dispatch + Shipping
INVOICE & SHIPPING DOCUMENT FLOW
Meaning
Export dispatch needs the right invoice and shipping documents at each stage.
Required Invoice Types
1. Proforma Invoice
Initial offer document shared before final order confirmation.
2. GST Invoice
Tax invoice for compliant domestic/export accounting records.
3. Pre-Shipment Invoice
Invoice prepared before cargo dispatch and customs document filing.
4. Sample Invoice
Used when dispatching trial/sample shipment to buyer.
5. Packing List
Package-wise product, quantity, weight, and carton details.
18
Digital Marketing
DIGITAL MARKETING - META SYSTEM
Meaning
Meta marketing works best when audience targeting is accurate and export-focused.
1. Meta Marketing
Run export-focused campaigns with correct audience and low-cost targeting.
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